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Sara Renner, Y2Y supporter

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Y2Y Accepts Gift From Patagonia Banff

Yellowstone to Yukon Conservation Initiative and Patagonia come together for the Bow Valley environment.

Media Release
October 30, 2014

Banff, AB – Patagonia Banff has chosen to gift $6,000 to Canmore-based Yellowstone to Yukon Conservation Initiative (Y2Y).

The gift is awarded through the store’s participation in the 1% for the Planet initiative, and will support Y2Y’s conservation efforts in the Bow Valley and Banff.

Jenna Villemaire, Manager of the Patagonia Banff store, presented the cheque to Karsten Heuer, President of Y2Y, on October 30, 2014, at the Banff store.

“Sustainability is the cornerstone of the Patagonia brand. We pride ourselves on participating in the 1% for the Planet initiative and donating 1% of our annual sales to an environmental organization that implements solutions to environmental crisis,” said Jenna.

“Y2Y was an obvious choice for us. Their efforts to connect and protect habitat ensure we have a healthy and sustainable environment. From their work on wildlife over - and under passes that help animals cross the road, to protecting Alberta’s watershed, Y2Y’s work deeply impacts both our staff and our customers.

“We are thrilled to receive this gift from Patagonia,” said Y2Y President, Karsten Heuer. “It is a real honour to partner with Patagonia. They are an organization that doesn’t just talk sustainability but they truly live it in their business ethics, practices and products. We’re happy to further their work on the landscape.”

Conserving the Canadian Rocky Mountains is one of the key projects the gift will support. The project seeks to maintain the ecological integrity of four mountain national parks (Banff, Jasper, Kootenay, and Yoho), a number of provincial parks and wilderness areas, as well as areas of unprotected Crown and private land in Alberta and B.C.

Additionally, Patagonia’s gift will be used to ensure that private land with in Canmore’s wildlife corridors a re managed to maintain their habitat qualities.